One Way Propaganda Works

"To ... have a specific goal that would return tangible and substantial professional benefits will generate a [steady] stream of enthusiasm.  In a 2014 column titled 'The Art of Focus,' David Brooks endorsed this approach of letting ambitious goals drive focused behavior, explaining: 'If you want to win the war for attention, don't try to say no to the trivial distractions you find on the information smorgasbord; try to say yes to the subject that arouses a terrifying longing, and let the terrifying longing crowd out everything else.'" - Cal Newport, Deep Work: Rules for Success in a Distracted World, Grand Central Publishing, 2016. p. 136.